Frequently
Asked questions

Online reputation management usually begins with an audit of your current search results, online profiles, media coverage, Wikipedia presence and AI-generated answers.

From there, we create a strategy to strengthen accurate and authoritative content, improve weak or outdated assets and reduce the prominence of misleading, negative or unrepresentative results.

Online reputation management typically takes between 9 and 14 months, depending on the strength, age and authority of the content already appearing online.

Wikipedia and AI search optimisation work can often be completed within a few months, although ongoing monitoring may still be recommended.

We provide a realistic assessment at the outset and report clearly on progress throughout the campaign.

The cost depends on the complexity of the issue, the markets involved and the amount of work required.

We begin with a free reputation audit, which allows us to understand your current position and recommend an appropriate strategy.

Any proposal will clearly explain the scope, timescale and fees before work begins.

Negative content suppression involves improving the strength and visibility of more accurate, useful and representative content.

This may include creating and optimising websites, profiles, articles and other trusted digital assets so they have a better chance of appearing prominently in search results.

The goal is to create a more balanced and accurate first page, rather than simply hiding information.

Corporate reputation management focuses on how a business or organisation is represented across search engines, news coverage, review sites, Wikipedia and AI platforms.

A strong corporate reputation can support recruitment, investment, client acquisition, partnerships and media relations.

Online reputation management is the process of understanding, shaping and improving how you or your organisation appears online.

It includes what people see when they search your name on Google, how AI platforms describe you, what appears on Wikipedia and whether the information they find is accurate, balanced and representative.

Personal reputation management focuses on how an individual appears online.

It is commonly used by executives, entrepreneurs, public figures and professionals who want to improve their search results, strengthen their personal brand, address inaccurate information or take greater control of their digital presence.

Our free reputation audit provides an initial review of how you currently appear online.

Depending on your situation, this may include Google search results, online profiles, media coverage, Wikipedia and AI-generated answers.

We explain what is working, identify any risks or gaps and outline what we would recommend next.

There is no obligation to proceed.

AI platforms do not always provide a simple correction process, but inaccurate answers can often be influenced over time.

We identify the sources shaping those answers, correct inconsistencies where possible and build stronger online evidence that AI platforms can understand and reference.

This work can often be completed within a few months, although AI answers continue to change and may require ongoing monitoring.

In some circumstances, content may be eligible for removal, particularly if it is inaccurate, defamatory, unlawful or in breach of a platform’s policies.

Where removal is not possible, we may be able to reduce its visibility by strengthening and promoting more accurate, relevant and authoritative content.

We will always be honest about what is realistic and achievable.

AI search optimisation is the process of improving how AI platforms such as ChatGPT, Gemini, Perplexity, Claude and Microsoft Copilot represent a person, business or organisation.

AI tools generate answers using information gathered from online sources. We work to ensure those sources are accurate, consistent and authoritative.

This work is also known as Generative Engine Optimisation, or GEO, and Answer Engine Optimisation, or AEO.

SEO, or Search Engine Optimisation, focuses on improving visibility in traditional search results.

GEO, or Generative Engine Optimisation, focuses on helping generative AI platforms understand and represent information accurately.

AEO, or Answer Engine Optimisation, focuses on making content easy for search engines and AI tools to use when producing direct answers.

These disciplines overlap, but each plays a different role in improving online visibility and reputation.

We can assess whether an individual or organisation is likely to meet Wikipedia’s notability requirements.

Where sufficient independent and reliable sources exist, we can research, draft and submit a neutral, well-sourced article through the appropriate editorial process.

The process can often be completed within a few months, although final approval rests with Wikipedia’s independent editors and cannot be guaranteed.

Yes. We can review an existing Wikipedia page for inaccuracies, weak sourcing, outdated information, imbalance or policy concerns.

Where changes are appropriate, we prepare evidence-based recommendations and submit them through the correct editorial channels.

Straightforward updates can often be completed within a few months, depending on the nature of the changes and the editorial review process.

We work with private individuals, executives, entrepreneurs, public figures, businesses and organisations.

Our clients come to us for many different reasons, from responding to a specific reputational issue to taking a proactive approach before a problem develops.

Yes. Every enquiry and client engagement is treated in strict confidence, including the fact that you are working with us.

Discretion is central to the way we operate.

Yes. Next Chapter is based in the UK and works with clients internationally.

We support individuals and organisations across the UK, Europe, the United States, the Middle East and other global markets.